Saturday, April 24, 2010

The Gucci pop-up store lands in London

Music producer Mark Ronson and Gucci's Frida Giannini (centre) collaborated on a limited edition of trainers for the pop-up store. Nick Rhodes (far left) and Simon Le Bon, made a surprise appearance on stage with Ronson?s band, Chauffeur.

Volcanic ash could not keep Frida Giannini, Gucci's creative director, away from London and the after-party she hosted with Jefferson Hack at Ronnie Scott’s last night.

Simon Le Bon and Nick Rhodes made a surprise appearance on stage with Mark Ronson’s band, Chauffeur.

Friendly Fires also did a short gig, and the mainly film-fashion crowd included Poppy Delevigne, Jonny Borrell, Bryan Ferry, Dominic Cooper, Bonnie Wright, Pam Hogg, Margo Stilley, The Misshapes, and the PPQ designers, Percy Parker and Amy Molyneux.

The party celebrated the opening of the Gucci Icon-Temporary, the pop-up store in Covent Garden, for which Ronson and Giannini collaborated on a limited edition collection of trainers, starting in price from £395.

Gucci icon pop-ups first opened in New York in October, followed by Miami in December and, now, London. Tokyo follows in June.

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